GSB is also known as gold Ganesh by Mumbaikars. The idols made in GSB Seva Mandal are always adorned with pure gold. It is said that they use more than 60 kg of gold and hence it is also known as the richest Ganpati idol in Mumbai. People who founded this mandal belong to the Gowd Saraswat Brahmin community from Karnataka and they conceptualized this in 1954. The immersion of this idol happens on the fifth day and they remove all the parts that are made of gold and use it again the next year.